NPD: Will Diet Soft Drinks Spark CSD NPD? - just-drinks.com (subscription)

NPD: Will Diet Soft Drinks Spark CSD NPD? just-drinks.com (subscription) Worries about low calorie sweeteners may be persuading consumers to skip diet soft drinks altogether when seeking more healthful products, instead switching to other beverages perceived to “better for you”. Drinks like bottled water and sports drinks ...