Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble? - Adweek

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble? Adweek Lately, brands like Audi, Honda and Diet Coke have enlisted A-listers like Claire Danes, Nick Cannon and Taylor Swift, fueling their ads with social star power. Often such deals give advertisers a direct line to celebrities' fan followings via ... Fans ...